Today, we're entering our next chapter by announcing Innovalog's acquisition by Appfire. It's the right next step for us, our customers, and partners. Here's why.
At Innovalog, we focus on designing products to help businesses solve everyday challenges, and now these challenges have changed. Today, automating business processes to empower teams, support their remote workers and distributed environments, and keep customers happy truly drives many companies' digital transformations. Having the right tools has become more essential than ever, and Atlassian's Jira is at the heart of this empowerment. We are happy to do our part by helping thousands of companies across 120 countries improve their business processes through Jira workflow automation.
We've always tried to build simple-to-use products that let you quickly create sophisticated solutions. Since 2013, Jira Misc Workflow Extensions (JMWE) has offered customers both no-code configuration options for the most common workflow automations and a much more customizable feature set with simplified scripting. We try to make it easy for any Jira Admin to automate their workflows. Over the past several years, the list of configurable, no-code workflow extensions has tripled. Our simplified API-powered scripting Editor and Tester, which is also a part of Jira Misc Custom Fields (JMCF), has been redesigned to become much more user friendly. You don't need to be a coding expert to use our apps.
But our work is not done just yet.
We want to continue offering solutions that allow you to do more, automate more, and build more. That's why when Appfire approached us several months ago, we felt an immediate connection. The Appfire family of brands gives teams the solutions to make what's next and scale their businesses. Through our Innovalog apps, we realize the very same goals. And now that Appfire has officially acquired Innovalog, we cannot hide our excitement to join such a fantastic team of people!
Appfire is an amazing company. It operates with a laser-sharp focus: to help teams build better solutions with their Atlassian products. To expand their products to even more teams, Appfire has launched cloud versions of several of its most popular Bob Swift Jira and Confluence apps. They've also invested in building new Jira Cloud apps, and will continue focusing on cloud development over the coming months. Appfire's famous Bob Swift, Feed Three, Wittified, and now Botron and Beecom product brands, comprise the broadest portfolio of apps in the Atlassian ecosystem with 65+ purpose-built products - take a look at this comprehensive list of apps Appfire offers. With Appfire's resources, especially the insane amount of brainpower and Atlassian know-how, we hope to deliver even more product features, improvements, and integrations (in addition to our already full integration with Botron's Configuration Manager for Jira).
How will this acquisition impact our customers and partners?
Well, in the short term, it will not. We will continue to offer the best apps for making Jira better under the Innovalog (an Appfire company) brand. We will still focus on providing the industry's best support, and we will remain focused on developing features our users need. The entire Innovalog team will remain focused exclusively on our current product line and our customers, both new and existing. You will still see our product names, brand names, and listings on the Atlassian marketplace. The licensing and purchasing process will not change.
What can you expect to see in the future?
Being acquired by Appfire gives us an incredible opportunity to accelerate product development. Our customers, whether they are coding experts or have no coding experience, rely on our feature-rich workflow apps to automate their business processes. We will be able to invest even more in the delivery of new automation features and workflow extensions. We will bring further enhancements to our API and scripting editor to always ensure sophistication without complexity.
We take pride in the quality of our documentation, and we will provide additional training tools to help businesses use JMWE and JMCF to its fullest potential. As many of our customers know, when it comes to automating work in Jira, our apps offer virtually limitless possibilities. That's why we'll continue to invest in creating an even more expansive library of use cases that you can take advantage of for your organization.
And most importantly…
We are incredibly grateful to our customers and partners for their continued support. Without you, we would not be where we are today. As the founder of Innovalog, I want to thank every one of you personally and assure you that we are committed to supporting you, always, in your efforts to make work flow.
If you have any questions, don't hesitate to get in touch.
Founder of Innovalog
Are you staying on in this acquirement? Your support has been top notch and would hate to lose you.
Yes, don't worry, I will continue to lead the Innovalog brand within Appfire, and I will continue to chime in on support requests when needed!
Have you noticed that 90% of the time it's David that answers support tickets? David is amazing and it'll be a loss but I do hope he gets a well deserved break and has an opportunity to do whatever is his passion!